Whether you are a seasoned farming veteran or a hobbyist looking to develop a green thumb, having your own stand at your local farmers market is an accomplishment. However, business is business, so if you’re trying to step up your game and start earning more this year, you need to get more customers to your stand. With this in mind, here is how to get more people to your farmers market stand.
Have Adequate Signage on Hand
Although your customers should be able to see what you are offering based on your display, you should still have adequate signage at your stand. You should do this for two reasons: to draw attention to your stand and to show new customers what you have to offer.
Investing in a chalk sign will allow you to showcase your creative side as well by drawing pictures, writing quotes, and creating memorable marketing materials for your small business. Sometimes, all it takes is a great sign to draw potential customers to your stand.
Offer Free Samples and Recipes to Your Customers
Existing customers will already know what you have to offer, but even if they already buy your produce, everyone likes free samples! Offering samples at your stand is a fantastic way to draw in new customers and keep your existing ones coming back for more.
In addition, printing out a few recipes that make the most of your offerings will help customers remember your business. Homemade recipes give your small business that personal touch that elevates the experience for a customer.
Showcase Your Story
Like everyone else at the farmers market, you have a personal story that is unique and entirely your own. Customers who connect with your story will feel compelled to come back to your stand each time you’re at the farmers market.
To help your stand make a name for itself, showcase your personal story, values, and beliefs. This will help compel customers to try your food and talk to you about your passions. For example, if you are an eco-conscious individual, explaining to customers why they should be using reusable produce packaging will tell customers that environmentalism isn’t a fad for you. Rather, it’s in your heart and soul.
Overall, farmers markets are one of the best ways to connect with fellow members of your community and sell fresh produce. Now that you know a few tips on how to get more people to your farmers market stand, you will surely be a hit at your next local event.
